When looking for your niche to serve, it is good to narrow your search down to few small niches that have their own magazines where you can advertise and reach them easily without competing with the big stores and eliminating many distributors along the way.
You could visit bookstores online or their brick & mortar locations and locate the magazines section.
Locate social groups that have their own magazines
By looking at the social, industry, and professional groups you associated yourself with in the past and you associate yourself with in the present you would list many niches.
Narrow your niches to the ones you can reach trough one or two small magazines. You can go to Penguin Random house (https://www.penguinrandomhouse.com/), to locate small specialty magazines. Your niches don’t need to be wealthy. You just need to know that they spend money on their products.
Call or email the directors of the magazines advertisers and let them know you like to advertise in their magazines. Request they send you their ads rate along with their magazine samples (back-issues) and the number of readers they have. Search the back issues they send you to find the phone numbers or websites and locate the repeat advertisers that sell directly to consumers without the big stores.
Choose two niches that you understand well and that have their own magazines
The readers should not be more than 15,000 for each magazine. Make sure the niches you selected, you could advertise on a full page of their magazines for no more than $5,000. Now that you selected the few niches to serve, you could start listing the needs you want to bring a solution to and brainstorm on the products you want to create to solve the problem. This type of market research may not be necessary for any type of product. Once you exposure in your niche, you may not need to go through the same process to offer other products to the same niche. You would be able to reach people in that niche through your email list or customer contact list.
What Nice Market Should You Target?
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